As a rule of thumb, experts recommend that you should not use more than three primary colors in your UI.Īpart from the primary color, designers use secondary color on the website. When you think about Coca-Cola the color red comes to your mind and that triggers emotional responses like excitement, boldness, love, and passion for coke. Dominant color represents the brand of your website and it brings out certain emotion when a user visits on your website or think about your services and product. Generally, designers choose the primary color from the logo of the website. The primary color or the dominant color is the base color of your UI. Choose Your Primary (Dominant) and Secondary Color Now the question is… how to choose the appropriate color for the UI design? Let’s discuss some steps, tips, and techniques to choose the right color scheme for your website…ġ. Picking up the right color scheme and mixing them together is not an easy task, especially for those who are not confident about their color coordination ability and who aren’t deep into graphic designing. Colors you choose for the headline text to the color you pick for the background every color sets the mood for your website and what your brand says all about. Now you might have understood that colors play a huge role in building trust, making consumers feel comfortable, and creating brand recognition.
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